Make-a-Wish Massachusetts/Rhode Island

The Massachusetts/Rhode Island branch of the internationally recognized non-profit organization

In January of 2023, myself and five other students banded together to construct a PR plan for Make-A-Wish Massachusetts and Rhode Island to create a chapter at Emerson College through the “Wishmakers on Campus” program.

The plan includes a situation analysis, SWOT, internal/external publics, target audiences, motivational/informational objectives, and social media audit (visible on the left).

Team: Hannah Loughran, Alexis Jean-Baptiste, Aiden Owen, Chen Chen, Kamila Ghunaim, Tzu-Ling Chuang