THE HISTORY OF COMMUNICATION: COMMUNICATION RESEARCH METHODS

“Demonstrate an understanding of the history of communication and its artifacts by analyzing social movements, issues, and perspectives.”

This is a primary learning objective set by Emerson College for all Communication Studies students. In other words, as a communication professional, I am expected to grasp the foundations and beginnings of communication as both an art form and a scientific pursuit, how it intersects with different aspects of everyday life, and how to utilize it to craft meaningful messages. In order to demonstrate this objective, I’ve highlighted my time studying the history of communication and its theories in Communication Research Methods.

Communication Research Methods took an in-depth look at the beginnings of Communication with Aristotle’s Rhetoric and how the central ideas of ethos, logos, and pathos still touch every facet of effective communication. From there, we investigated seminal concepts and theories in the field of research, including validity and reliability, models of communication, quantitative vs. qualitative research, and more. The overarching focus of the class, however, was the Research Critique (available above). The Research Critique took a study of our choosing in a major communication publication/journal and challenged us as communication experts to analyze it with a critical eye. We identified its purpose, quantified its significance, broke down the methodology and limitations, and suggested future directions for the researchers.

For my Research Critique, I selected a study analyzing Corporate Social Responsibility, corporate communication, and the power of authenticity in communicating to minority social groups. This allowed me to place what I’d learned on the founding ideals of communication (ethos, pathos, and logos) into a modern context with a topical social movement. The Research Critique demonstrates the peak of what I’ve learned on the history of communication and how it interacts with the world at large. By analyzing how to craft meaningful messages (the very definition of communication as a concept) the Research Critique offered a relevant and in-depth perspective on how an understanding of the history of communication can help connect the past to the present and make me a better communicator.